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About Us

Your Growth Team, Not Another Agency

We embed with your team, roll up our sleeves, and treat your growth like it's our own business.

Built for Brands That Move People

WE-DO started with a simple belief: businesses deserve better than cookie-cutter marketing playbooks and agencies that disappear after the kickoff call.

Based in Pisgah Forest, NC, we've grown into a team of strategists, technologists, and creative problem-solvers who genuinely care about our clients' success. We work with outdoor brands, healthcare innovators, e-commerce companies, and mission-driven organizations who want growth that's sustainable and meaningful.

We're not here to pad our client roster. We're selective because we only take on work where we know we can make a real impact. When we say yes, we go all in.

Team collaboration
Our Approach

How We Help You Grow

Embedded Partnership

We join your Slack, attend your standups, and become part of your team. No handoffs to junior staff you've never met.

Data-Driven Decisions

Every recommendation is backed by analytics. We measure what matters to your bottom line, not vanity metrics.

Cross-Industry Insight

From outdoor brands to healthcare to e-commerce, we bring solutions your competitors haven't seen yet.

AI-Forward Thinking

We're building the future of marketing with AI integration, automation, and intelligent infrastructure.

The Team

People Who Give a Damn

Small team, big results. Everyone here is invested in your success, not just checking boxes.

Mike McKearin

Mike McKearin

CEO & Account Manager

Strategic direction, client relationships, and the vision that drives everything we do. Mike ensures every partnership delivers real business impact.

Zach Cioffi

Zach Cioffi

Project Manager

PPC campaigns, analytics, and data-driven optimization. Zach turns numbers into actionable insights that move the needle.

Sophie Gioffre

Sophie Gioffre

Project Manager

Email marketing strategy and execution. Sophie builds automated flows that turn browsers into loyal customers.

Shannon Zaragoza

Shannon Zaragoza

Web Producer

Web design, development, and the go-to problem solver. Shannon makes things work and makes them look good doing it.

Craig Pierce

Craig Pierce

Project Manager

Technical coordination and contractor management. Craig keeps complex projects running smoothly from kickoff to launch.

Kevin Penley

Kevin Penley

Team Member

Contributing expertise across multiple client initiatives and supporting the team's growth mission.

100+ Active Clients
847% Avg. Traffic Growth
6 Core Team Members
8+ Industries Served
Mountain vista at sunset
Let's Talk

Ready to Start Growing?

Tell us what's not working. We'll tell you if we can help.