The Partnership
New England Low Vision and Blindness (NELVB) brings hope to people with vision loss through assistive technology, in-home training, and compassionate care. For over eight years, we've worked alongside their team to build and evolve their digital presence—helping connect people with macular degeneration, diabetic retinopathy, glaucoma, and other conditions to the technology and support that can restore their independence.
This isn't a project with a start and end date. It's an ongoing partnership that has evolved through multiple website redesigns, algorithm updates, market changes, and an ever-expanding content library that now spans over 2,300 indexed pages.
What We Do Together
Ongoing SEO & Content Development
We continuously develop content that serves both search visibility and genuine user needs. Our keyword strategy targets the real questions people ask when facing vision loss:
- "best reading device for macular degeneration" — Position 2.2, driving hundreds of qualified visitors monthly
- "products for blind people" — Position 3.3, connecting searchers with comprehensive product guides
- "low vision aids" — Consistent top-15 visibility for this competitive term
- "gadgets for blind people" — Position 2.7 with 17% click-through rate
Content like "Top 10 Products for People Who Are Blind" and "Top Low Vision Aids for Macular Degeneration" consistently rank in the top positions, generating tens of thousands of pageviews from people actively seeking solutions.
Website Evolution
Over eight years, we've guided NELVB through multiple website evolutions as their business grew and technology changed. Each iteration improved user experience, conversion optimization, and accessibility—critical for a site serving people with vision impairments.
Backlink Acquisition
We've built relationships with authoritative sites in the vision loss community, earning quality backlinks from organizations like the Foundation Fighting Blindness, Library of Congress, and healthcare publishers. These relationships strengthen NELVB's domain authority and drive referral traffic from highly relevant sources.
Conversion Rate Optimization
With 90.8% engagement rate and only 9.2% bounce rate, NELVB's site dramatically outperforms industry benchmarks. This didn't happen by accident—it's the result of continuous testing and optimization of user flows, calls-to-action, and page layouts.
The Numbers That Matter
In 2024, NELVB's digital presence delivered:
- 170,206 sessions — up 27% year-over-year
- 140,659 users — 37% growth in unique visitors
- 884,642 pageviews — people engaging deeply with product information and educational content
- 54% of traffic from organic search — a sustainable, owned audience
- 2.8 million search impressions per quarter across 2,300+ pages
The top-performing pages tell the story of genuine utility:
- Homepage: 119,641 pageviews from returning customers and new visitors
- Top 10 Products for Blind: 54,878 pageviews from people seeking comprehensive guidance
- Top Low Vision Aids for MD: 33,414 pageviews from macular degeneration patients
- Envision AI Glasses: 32,857 pageviews showcasing cutting-edge assistive technology
Why Long-Term Matters
Healthcare marketing isn't about quick wins. Building trust with both search engines and users takes time. After eight years:
- Brand authority is established. NELVB ranks #1 for their brand terms with 55% click-through rates.
- Content compounds. Articles written years ago continue driving traffic today, updated and optimized as needed.
- Relationships deepen. We understand NELVB's business, their customers, and their goals at a level impossible in short engagements.
- Strategy evolves. From mobile-first updates to AI overviews, we've navigated every major search evolution together.
"Our partnership with WE•DO has been transformative. They understand that we're not just selling products—we're helping people regain independence. That understanding shows in everything they do, from the content they write to the strategies they recommend."
The Work Continues
Every visitor to nelowvision.com represents someone navigating vision loss—whether newly diagnosed, caring for a loved one, or seeking better solutions. Our ongoing work focuses on connecting these people with the technology and training that can genuinely help them.
That's what healthcare marketing should be: connecting people with solutions that improve their lives.
